Pretty cool print campaign by Banco Itaú, the largest private financial institution in Brazil. Running this month in some of the world’s most elite publications—Institutional Investor, The Economist, Wall Street Journal, Bloomberg Markets—the full-page ads feature some leading Latins declaring why they consider themselves a “Global Latin American.” Argentine Polo star and model Nacho Figueras, actress Alicia Braga and artist Vik Muniz, both from Brazil, are the first round of ambassadors, and there are many more who could easily join their ranks: Shakira? Salma? Chile’s 33? The ads were created by the agency Africa currently one of the world’s hottest, and also correspond with the launch of a brand-new Itaú website in English, the language of global Latins everywhere. If you’re not in the habit of reading any of the aforementioned pubs, you can also check out the ads here.